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Culture/Entertainment Case Histories
John G. Shedd Aquarium
Amazon Rising:
Seasons of the River
The Shedd Aquarium's permanent exhibit opening... more
John G. Shedd Aquarium
Sea Star Quest
Initial research showed moderate interest in an exhibit featuring echinoderms (sea stars, urchins, brittle stars, feather stars, sea cucumbers, etc.), the animal group explored in the newly planned Sea Star Quest exhibit that would be opening at John G. Shedd Aquarium... more
John G. Shedd Aquarium
Sharks Go Wild At John G. Shedd Aquarium "Wild Reef" Exhibit Opening
With a limited budget and high expectations for opening its largest, most expensive exhibit ever, the Shedd Aquarium knew that its success would rely on effective public relations to build anticipationand excitement for the opening of Wild Reef in April 2003... more
Museum Campus
Lakefront Jewel
A communications plan to help introduce the Chicago's
new museum campus and create name recognition for this new lakefront
attraction. more
Museum Of Broadcast Communications
Museum Of Broadcast Communications Sold Out A Treasure Trove Of Memorabilia At Public "Garage Sale And Auction"
The Museum of Broadcast Communications (MBC) planned to move from its facility in Chicago’s Cultural Center to a new 50,000-square-foot, multi-million dollar facility in the city’s River North district... more
Museum of Science and Industry
The Great Train Story
Replacing a 61-year-old icon that was loved by three generations of Museum visitors is a serious undertaking, but as the Museum of Science and Industry proved, it can be done with stellar results... more
Museum of Science and Industry
A Titanic Undertaking
The Museum of Science and Industry breaks attendance
records with blockbuster exhibit. more
Peggy Notebaert Nature Museum
The Nature of Grossology
The Peggy Notebaert Nature Museum opened in the heart of Chicago’s Lincoln Park, its mission to help people understand and appreciate nature and its relationship to the world... more
Six Flags Great America
Six Flags Hurricane Harbor Makes A Splash In Its First Chicago Summer
With 25 waterslides, the world’s largest water playground and a half-million-gallon wave pool, Six Flags Great America’s new water park, Hurricane Harbor, was counting on the largest expansion in the theme park’s 29-year history to jump start attendance and increase season pass sales which for years had been flat... more
Sports Case Histories
Bristol-Myers Products
Nuprin’s Introduction To Sports Marketing
Bristol-Myers Products (BMP) introduced its over-the-counter ibuprofen pain reliever, Nuprin, two years after the category's first entry, Advil, which captured blanket media coverage and quickly became a top seller in the analgesic market... more
Chicago Bulls
Reaching New Fans And The Community
The NBA’s world champion Chicago Bulls looked to the future and saw the day when Michael Jordan, the world’s greatest basketball player, would retire. Would the Bulls still be Chicago’s most popular sports team... more
Chicago White Sox
Winning (Over
the Fans) in New Comiskey Park
Tell ardent baseball fans you're taking away their
ballpark — their 80-year-old friend, the famed Baseball Palace
of the World — and replacing it with a new one, and some don't
take kindly to the idea... more
John Hancock All-Star Fanfest
Chicago Hosts
Baseball Heaven On Earth
PCI managed media relations surrounding Major
League Baseball's 74th All-Star Game in an attempt to drive more
than 80,000 people to John Hancock All-Star FanFest at McCormick
Place over five days. more
The United Center
Grand Opening
of the United Center
The United Center Joint Venture, the Chicago Blackhawks,
the Chicago Bulls, and Public Communications Inc. worked closely
together throughout the new arena's construction to gain positive
media coverage and assure Chicago fans, and the United Center's
surrounding community, that the new arena would be well worth the
wait. more
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