American Medical Systems
Educating Men That Impotence Is Not "All In Your Head"

A campaign for American Medical Systems (AMS) to help raise awareness of the possible physical factors involved in male impotence. Winner of the PRSA Silver Anvil Award. more

Baxter Healthcare Corporation - Fenwal Division
Strategic Transfusion Alliance: Reaching the Customer's Customer

When your "real" customer — the end user — is not your "direct" customer — the person you sell to — convincing the market and stimulating demand can be a considerable challenge... more

Bristol-Myers Squibb Company
Traveling Exhibit Puts Bufferin™ One-on-One with Seniors

As an older, established brand of analgesic, Bufferin has high loyalty among consumers past the age of 50. The marketing objective was to place product samples and coupons directly into the hands of the target age group. more

Hoffmann-La Roche
Corporate Initiatives for a Drug Free Workplace

The issue of illicit substance abuse in the workplace was not perceived as a major problem in many of America’s corporations, despite growing evidence that the majority of abusers were employed in the nation’s workplaces and estimates that the problem was costing these very employers billions of dollars a year. more

Medic Alert Foundation
Heart Valve Patient Search

The objectives of the communications program would be to identify and locate wearers of the valve to provide them with information and to register them so that future information could be easily communicated. The goal was to potentially save their lives. more

Physi-Cal
One-of-a-Kind Fitness Watch

Introduction of One-of-a-Kind Fitness Watch Reaches Millions and Results in Sales of Thousands. more