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American Academy of Dermatology
Melanoma
Monday: The First Day of a Lifelong Habit of Examining Your Skin
Melanoma is deadly, and its incidence is on the
rise. Yet most Americans don't know the warning signs of this serious
form of skin cancer, fewer than half ever examine their skin for
signs of it, and only a third even know what melanoma is... more
American College of Allergy, Asthma
& Immunology
Allergists
Tackle Managed Care Issues
To preserve their patients' choice to seek specialist
care for allergies and asthma, the American College of Allergy,
Asthma and Immunology is working with Public Communications Inc.
to mobilize a "Managed Care Liaison Council" (MCLC) to talk facts
and figures with HMOs and other managed care organizations... more
American College of Allergy, Asthma
& Immunology
Immunotherapy
National Public Awareness Campaign Helps Americans Take Control
of Their Allergies
The American College of Allergy, Asthma & Immunology
(ACAAI) wanted to raise awareness of immunotherapy so that a greater
number of allergy and asthma sufferers could enjoy its benefits... more
Hospital
Reorganization: Merger
The community had three local hospitals. The leaders
of two had been meeting privately for several months to discuss
merger. Both 400-bed hospitals were in good financial condition.
Their objective was to create a major new regional health care center... more
Medical Library Association
"Advocacy
Toolbox: A Practical Guide To Communicating Your Value"
As the primary advocate for the more than 1,200
institutions and 3,800 professionals in the health information field,
the Medical Library Association (MLA) determined that its members
needed to more effectively market themselves to their administrators
to increase their chances of receiving a larger budget... more
Radiological Society of North America
RSNA Annual
Meeting
Gaining domestic and international media coverage
for the Radiological Society of North America's Annual meeting. more
Society of Interventional
Radiology
Legs
for Life
Discover how PCI helped the Society of Interventional
Radiology (SIR) develop a program to educate the public about peripheral
vascular disease. more
SwedishAmerican Hospital
Hospital
Introduces "No Bill For Seniors" Marketing Plan
SwedishAmerican Hospital needed a marketing program
that would stem the Medicare census decline and re-establish SwedishAmerican
as the preferred hospital for seniors... more
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