When the news is bad, when a mistake is made, when the community is ready to rise in an uproar, it is time for quick analysis and, often, instant communications. Everything the client has worked for may depend on the actions taken in the immediate hours of a crisis.
PCI has the experience and the resources to manage crises and issues. The firm's principals and officers are on-call 24 hours a day, seven days a week to work with clients in crisis.
Each incident demands identification of the internal and external publics affected, an understanding of their perceptions and a strategy for communications. PCI's approach is to assist the client in gaining control, positively communicating with those who need to know and maintaining public confidence.
The public's lasting memory is usually not so much the crisis itself, but how the crisis was handled and communicated.
Case Histories
|
