Solution

 

How did we do it?

We established the meeting as a “can’t miss” event for healthcare reporters – 34 of whom attended on-site newsroom hosted by our team and 27 of whom participated remotely. 

We combed through more than 1,500 abstracts to find the most newsworthy subjects and worked closely with doctors and media to help share the story while simultaneously reinforcing key messages about ID specialists

The result? 

A story about a new “poop pill” – with serious positive implications for public health – swept the nation, and a study on antibiotic overuse in strep throat and bronchitis raised awareness about the importance of their appropriate use.