Public Communications Inc. and Shedd Aquarium Win Top PRSA Silver Anvil Award

Aquarium's Wild Reef Program Gains National Recognition for Innovation and Creativity

NEW YORK (June 4, 2004) - Public Communications Inc. (PCI) and John G. Shedd Aquarium are the recipients of this year's prestigious Silver Anvil Award, sponsored by the Public Relations Society of America (PRSA). The Silver Anvil, which recognizes outstanding achievement in strategic public relations planning and implementation, was presented during the Silver Anvil Celebration Event held June 3 in New York City.

The Shedd Aquarium and PCI communication teams received the 2004 Silver Anvil Award for a strategic communications campaign that opened Wild Reef, the newest permanent exhibit at the Chicago aquarium. The exhibit features close encounters with sharks, coral and an array of aquatic life. Its opening helped set new attendance records and made Shedd Aquarium the country's most attended aquarium in 2003. Titled "Shedd Sharks Go Wild," the program won the category of events/observances of more than seven days for associations/nonprofit organizations.

"The PRSA Silver Anvil awards are the highest watermark of success for any public relations practitioner," said Kelly Womer, APR, chairperson, 2004 Silver Anvil Awards. "We congratulate PCI and Shedd for their public relations program that incorporated measurable and sound research, planning, execution and evaluation. This program contributes to the best practices of our industry."

The Public Relations Society of America (www.prsa.org), based in New York City, is the world's largest organization for public relations professionals helping to advance the profession and the professional. Its nearly 20,000 members, organized into 116 Chapters nationwide, represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.

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