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E-dentity

e-dentity Audits – Because your reputation is online

You don’t need the latest statistics to be convinced how important your online presence is to your reputation, your brand, your visibility, your success. You probably use the Internet in the same ways your target audiences use it to find out about you.
PCI’s e-dentity audits evaluate clients’:

• Web site presence – What kind of online face does your Web site show the world?
• Online presence – How are you and your brand represented online?

e-dentity Web site Audit

Your site may get visits, but click-through patterns and returns depend on ease of use, clarity, brevity, quality, transparency, interactivity, personality, credibility.
e-dentity Web site audits provide a comprehensive evaluation of:

• Appearance, layout, color, fonts, images
• Content and messages
• Structure and navigation
• Technology/speed
• Search Engine Optimization (SEO)
• Interactivity (comments, questions, live chat, email, address collection, RSS feeds)
• Comparative analysis of primary competitors

Plus a review of your online newsroom for media*:

• Technology
• Tools
• Content
• Navigation

*Online newsroom design and online media kits are a PCI specialty

e-dentity Online/Social Media Audit

What’s being said about you (and your competitors) online, in real-time? How do you stack up? What is your share of voice in conversations on key topics and issues?
e-dentity Online Audits assess your presence through:

• Media monitoring and evaluation
• Your presence vs. competitors
• Social media networks
• Video and image sharing sites
• Blogs, forums and opinion sites
• Mainstream media
• Emerging social media (microblogs, etc.)
• Wikipedia
• Online community engagement
• ID and track influencers
• Connect with conversations and communities that matter

Audits lead to analysis and recommendations. Contact us to learn more about PCI's e-dentity services.

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