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What we do best

Media and Presentation Skills Training

Anyone can be a spokesperson. The trick is to be compelling enough that people hear and remember what you have to say.

That takes skill - and an understanding of what the audience or journalist wants and needs.

PCI has been providing media and presentation skills training for more than 30 years. We ask for evaluations on every session and have consistently received extremely high marks from those who’ve participated. Word of mouth tends to lead new clients to our service, as those who have undergone a PCI media training session pass our name on to others.

PCI’s training programs are not the industry standard. They are far more intensive and, we and our clients believe, effective.

Media Training

Whether people love or hate the experience of being interviewed, most want more control over what ultimately appears in print, online or on the air. Our media training concentrates on giving spokespersons that control - providing them with an understanding of how media work and what reporters expect, while giving them a primer on the rules by which media play.

PCI’s training is tailored to the individual needs of the client. It is centered on learning by doing. As much as possible we have participants out of their chairs and in front of a camera or microphone so they can experience interview formats and interviewer types. We take every opportunity to make sure that seminar participants will be more than armchair experts when they walk out the door.

We work with the client to define messages, support them with examples and statistics and use them in such a way that they are heard and remembered.

Presentation Skills Training

Presenting strikes fear in the heart of some of the most accomplished professionals. Comfort comes with confidence. Confidence comes with knowing your material, having solid visuals or props, and mastering tactics that calm the nerves and capture the attention of an audience.

PCI's training is personal and tailored to the needs of the client. We focus on content as much as delivery and spend considerable time working on the visuals that can serve as a speaker's note cards. Our clients come back to us again and again, ask for help with speeches or seek out a refresher session for special occasions. Their success is our success and we take great satisfaction from the feedback we receive from those we train.