Who we are

Newsroom

Current News Releases

Merlin Entertainment Group Names PCI as PR Agency of Record

June 25, 2010

Merlin Entertainment Group, a leader in location-based family entertainment, has announced that Public Communications, Inc. (PCI; www.pcipr.com) has been named Agency of Record to manage public relations for LEGOLAND Discovery Center Chicago.

In this role, PCI will provide strategic counsel to the internal marketing team at LEGOLAND Discovery Center Chicago on social media, media relations and local marketing initiatives.

"PCI's experience promoting attractions in and around Chicago is an asset to our operation that we're excited to add," said Rob Smith, marketing director of LEGOLAND Discovery Centres. "Merlin Entertainment Group prides itself on being a leader in location-based family entertainment, and PCI's expertise will certainly help our ongoing efforts to make LEGOLAND Discovery Center Chicago an appealing family entertainment option."

"Our agency is fortunate to represent many of Chicago's premier entertainment and education destinations and we are very pleased to be working with the LEGOLAND Discovery Center. Merlin and the team at the Center have created a great family friendly destination that will delight LEGO lovers and those new to LEGO," said Dorothy Pirovano, APR, President/CEO of PCI.

###