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Case Histories

Bristol-Myers Products
Nuprin Comeback Team

Bristol-Myers Products (BMP) joined the family of Olympic sponsors for the 1992 games and chose to associate its Nuprin brand pain reliever with the Olympic movement... more

Discover Card and the Smithsonian Institutions
Earning Media Credit for Discover Card's Sponsorship of the Smithsonian Institution's Sesquicentennial

When the Smithsonian Institution's museums pack up 300 priceless artifacts for a national tour it makes news. But, it doesn't guarantee media attention for the corporate sponsors of the tour... more

Industrial Development Board for Northern Ireland
Advancing The Case For Northern Ireland

Economic development agencies around the world play for high stakes in a crowded marketplace. Offering a common menu of grants and incentives, scores of countries, regions and states compete for corporate investments and strive to stimulate employment for their local workforce... more

Revell-Monogram, Inc.
Revell-Monogram Takes Its Buyers For A Ride

Toy Fair is the nation’s premiere showcase for the toy and games industry. Held in Manhattan every February, it is attended by toy buyers from around the world. During the 10-day event, more than 2,000 companies compete for buyer attention and national media exposure... more

Community Support Won For Innovative Garbage Processing Plant

Disposal of municipal solid waste is a serious social, economic and environmental problem, especially in major cities that are running out of places to bury their garbage... more