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Case Histories

Culture/Entertainment Case Histories

John G. Shedd Aquarium
Amazon Rising: Seasons of the River

The Shedd Aquarium's permanent exhibit opening... more

John G. Shedd Aquarium
Celebrating 75!

With a limited budget and high expectations for celebrating its 75th anniversary as “The World’s Aquarium,” Shedd Aquarium knew that success in fully reaching its goals... more

John G. Shedd Aquarium
Crabs, Claws and Curiousity

The ultimate success of the CRABS! exhibit and the challenges it presented are best viewed through the prism of Sea Star Quest, Shedd’s temporary exhibit in 2004. more

John G. Shedd Aquarium
Sea Star Quest

Initial research showed moderate interest in an exhibit featuring echinoderms (sea stars, urchins, brittle stars, feather stars, sea cucumbers, etc.), the animal group explored in the newly planned Sea Star Quest exhibit that would be opening at John G. Shedd Aquarium... more

John G. Shedd Aquarium
Sharks Go Wild At John G. Shedd Aquarium "Wild Reef" Exhibit Opening

With a limited budget and high expectations for opening its largest, most expensive exhibit ever, the Shedd Aquarium knew that its success would rely on effective public relations to build anticipationand excitement for the opening of Wild Reef in April 2003... more

KeyLime Cove
KeyLime Cove Makes a Splashy Debut in Midwest

In a region already crowded with amusement and water parks of all types, Dave Anderson decided to bring the feel of tropical Florida to northern Illinois with KeyLime Cove Water Resort (KLC), a 65,000 square-foot indoor water park. Anderson knew the resort would have plenty of competition so he designed KLC to outclass every theme park in the region... more

Metropolitan Pier and Exposition Authority
Pepsi Tall Ships Chicago Returns

Tall Ships, an event which happens once every several years, was destined to get a lot of local coverage... more

Museum Campus
Lakefront Jewel

A communications plan to help introduce the Chicago's new museum campus and create name recognition for this new lakefront attraction. more

Museum of Broadcast Communications
Museum Of Broadcast Communications Sold Out A Treasure Trove Of Memorabilia At Public "Garage Sale And Auction"

The Museum of Broadcast Communications (MBC) planned to move from its facility in Chicago’s Cultural Center to a new 50,000-square-foot, multi-million dollar facility in the city’s River North district... more

Museum of Science and Industry
Experiencing Science Through Forensics

The Museum of Science and Industry hosted the world-premiere of CSI: The Experience, an interactive exhibit based on the popular CBS television crime drama CSI: Crime Scene Investigation. Guests played the role of crime scene investigators...more

Museum of Science and Industry
Leonardo da Vinci: Man, Inventor, Genius

The world premiere of “Leonardo da Vinci: Man, Inventor, Genius” explored the scientific and engineering inventions of da Vinci. It was the most comprehensive exhibit on this amazing Renaissance man to be showcased in the United States... more

Museum of Science and Industry
Museum of Science and Industry Seeks Roommate

The Museum of Science and Industry (MSI), Chicago was in the midst of a historic $205 million capital campaign to renovate a significant portion of its interior space with new, permanent exhibits and had rolled out a new brand identity. To showcase the ambitious changes inside the Museum’s 14 acres of interior space and introduce its new identity, MSI needed a high-impact program... more

Museum of Science and Industry
Perfect Storm of PR Efforts Drives Attendance to Science Storms

In March 2010, the Museum of Science and Industry, Chicago unveiled its newest exhibit, Science Storms, amid great anticipation. At 24,000-square-feet and a cost of $38 million, the permanent exhibit was the largest and most expensive in the Museum’s history. Five years in the making, Science Storms was part of MSI’s ambitious... more

Museum of Science and Industry
PR Magic Drives Attendance to World-Premiere Harry Potter Exhibit

The Museum of Science and Industry faced tremendous pressure to deliver strong attendance for the world premiere of Harry Potter: The Exhibition, an ambitious exhibit nine years in the making and based on the enormously popular book and film series... more

Museum of Science and Industry
The Great Train Story

Replacing a 61-year-old icon that was loved by three generations of Museum visitors is a serious undertaking, but as the Museum of Science and Industry proved, it can be done with stellar results... more

Museum of Science and Industry
A Titanic Undertaking

The Museum of Science and Industry breaks attendance records with blockbuster exhibit... more

Peggy Notebaert Nature Museum
The Nature of Grossology

The Peggy Notebaert Nature Museum opened in the heart of Chicago’s Lincoln Park, its mission to help people understand and appreciate nature and its relationship to the world... more

Six Flags Great America
Six Flags Hurricane Harbor Makes A Splash In Its First Chicago Summer

With 25 waterslides, the world’s largest water playground and a half-million-gallon wave pool, Six Flags Great America’s new water park, Hurricane Harbor, was counting on the largest expansion in the theme park’s 29-year history to jump start attendance and increase season pass sales which for years had been flat... more

Sports Case Histories

Bristol-Myers Products
Nuprin’s Introduction To Sports Marketing

Bristol-Myers Products (BMP) introduced its over-the-counter ibuprofen pain reliever, Nuprin, two years after the category's first entry, Advil, which captured blanket media coverage and quickly became a top seller in the analgesic market... more

Chicago Bulls
Reaching New Fans And The Community

The NBA’s world champion Chicago Bulls looked to the future and saw the day when Michael Jordan, the world’s greatest basketball player, would retire. Would the Bulls still be Chicago’s most popular sports team... more

Chicago White Sox
Winning (Over the Fans) in New Comiskey Park

Tell ardent baseball fans you're taking away their ballpark — their 80-year-old friend, the famed Baseball Palace of the World — and replacing it with a new one, and some don't take kindly to the idea... more

John Hancock All-Star Fanfest
Chicago Hosts Baseball Heaven On Earth

PCI managed media relations surrounding Major League Baseball's 74th All-Star Game in an attempt to drive more than 80,000 people to John Hancock All-Star FanFest at McCormick Place over five days... more

The United Center
Grand Opening of the United Center

The United Center Joint Venture, the Chicago Blackhawks, the Chicago Bulls, and Public Communications Inc. worked closely together throughout the new arena's construction to gain positive media coverage and... more

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