Who we work with

Culture/Entertainment/Sports

PCI has a diverse group of clients that live in the world of fun and games, though our work with them often involves strategic counsel on serious issues, and even crises.

Culture
Our museum and cultural institution client base is large, and our experience deep when it comes to:

• openings (and closings)
• promoting good news (and defusing or managing bad)
• long-term strategic planning (and events that need immediate attention)
• building awareness and bringing visitors through the turnstiles

We have helped organizations succeed in proposing and funding a new museum, and introduced established institutions to a style of media relations and marketing that has doubled and tripled attendance and ticket sales in the course of a year.

We've also counseled clients through thefts, accidents, visitor mishaps, pricing issues and controversies.

Entertainment
We can open your water park, draw crowds to your attractions, or promote a band as famous as the Beach Boys and its 35th anniversary tour. We have clients seeking national exposure or regional/local penetration and vary techniques according to the client’s definition of success.

Our work has been responsible for setting attendance records for occasions as diverse as the Major League Baseball All-Star Game’s John Hancock FanFest to the grand opening of Key Lime Cove Water Resort and Six Flags Great America’s Hurricane Harbor water park to a tour of relics from the Titanic and costumes from Harry Potter movies. We have a PCI-style when it comes to integrated communications that generates sustained buzz and reaches target audiences, inviting action.

Sports
Our services range from marketing professional sports teams, to launching new sports in a market; promoting a company's Olympic sponsorship or finding opportunities for non-sponsors to get their messages out; promoting company-sponsored tours and events while holding the credit for the sponsor; and showcasing charitable and fund-raising events so they draw attendees and donations.

We've been proud to be the agency of record for champions, including the Chicago Bulls, Chicago White Sox and the Chicago Rush, to work with MLB’s All-Star Game John Hancock FanFest, and to provide publicity on behalf of Fidelity Investments' support of the RBI League with the Chicago Cubs. On the flipside, we introduced Chicago to its first professional car/drag racing venue and promoted the country's first unsanctioned bench press championship meet.

Explore our Case Histories

Client List

Alcon Entertainment Los Angeles, Calif.
Feature film-making studio in Los Angeles

Arena Football League Schaumburg, Ill.
National league, composed of 15 professional teams playing throughout the United States

Chicago Architecture Foundation Chicago
A non-profit organization dedicated to advancing public interest and education in architecture and design

"Dying to Do Letterman" Los Angeles, Calif.
Independent documentary film

Hubbard Street Dance Chicago Chicago
Internationally recognized contemporary dance company

Iowa Transportation Museum Grinnell, Iowa
Museum focused on the story of how transportation has shaped America for the better

Legoland Discovery Center Schaumburg, Ill.
Indoor LEGO® world where children can explore and learn

Museum of Science and Industry Chicago
World-class museum with a mission to inspire the inventive genius in everyone

Museums in the Park Chicago
Coalition of Chicago museums located on Chicago Park District property

Music of the Baroque Chicago
Midwest’s premier professional chorus and orchestra specializing in the performance of 18th-century works

National Hellenic Museum Chicago
National museum connecting the generations through Greek history, culture and art

The National Liberty Museum Philadelphia
Museum dedicated to preserving freedom and democracy for all people through education

Peggy Notebaert Nature Museum Chicago
Teaching and learning center of the Chicago Academy of Sciences, founded in 1857

Society of American Archivists Chicago
National association for the nation's archivists, the professionals who ensure the identification, preservation, and use of records of historical value