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Case Histories

AIDS Foundation of Chicago
AIDS Foundation of Chicago Raises $500,000 with 15th Annual "Not Just Song & Dance" Gala

The AIDS Foundation of Chicago's (AFC) celebrated its 20th year of service in the fight against HIV/AIDS with an aggressive year-long public relations campaign designed to increase visibility of AFC's contributions to the community and to bring attention to its "Not Just Song & Dance: I'm So Excited" gala featuring the Pointer Sisters.... more

Aurora
A New Image Stimulates Economic Development for Aurora, Illinois

PCI was retained by the Aurora Economic Development Commission to help reverse the city's economic decline. The Commission, a partnership between the Chamber of Commerce and the city, had considerable contact with the business community outside Aurora and determined that the city's public image was a major obstacle to economic development... more

Archdiocese of Chicago Catholic Schools
Archdiocese of Chicago Catholic Schools Have Faith in Education

PCI was retained by the Archdiocese of Chicago to create marketing communications campaigns to promote its school system, the largest non-public school system in the nation... more

Chicago Bulls
Chicago Bulls Scholars Earn High Marks for Team

With the pending retirement of Michael Jordan, the Chicago Bulls Community Services Department began preparing its own defensive strategy to keep the fan base committed to the team... more

Chicago Youth Centers
Youth Service Agency Solidifies its Brand, Increases Visibility, Achieves Consistency of Direction and Message

CYC, Chicago’s largest, independent youth services agency, was a fragmented organization with multiple program locations in some of the toughest neighborhoods in the city, providing everything from Head Start to after-school programming, as well as specialized services for underserved families. Although some of its centers were well known, CYC as an organization and an important force in youth services, was not... more

Six Flags Great America
Six Flags Hurricane Harbor Makes A Splash In Its First Chicago Summer

With 25 waterslides, the world’s largest water playground and a half-million-gallon wave pool, Six Flags Great America’s new water park, Hurricane Harbor, was counting on the largest expansion in the theme park’s 29-year history to jump start attendance and increase season pass sales which for years had been flat... more

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