For the millions of nonprofit organizations and charities across the United States, volunteers are the driving force behind their missions: to make life better for others, safeguard natural resources, further medical research, and so much more. They provide direct services, raise essential funds, serve on boards, and advocate for policy changes. They are often extensions […]
At PCI, we work with many clients who make a difference in their communities and the world. We take pride in helping them spread their stories, and our staff is committed to creating impact both inside and out of the workplace. The work comes in many forms, like seeking and sharing educational resources, supporting minority-owned […]
As most offices have gone virtual, webinars have become an alternate way to connect with clients, members, and other key audiences from afar and continue to provide value. But where to begin? We’ve put together some best practices learned from our own experiences to give you a jump-start. Create Anticipation Is your topic meeting a [...]
Black Friday, Small Business Saturday (or Weekend) and Cyber Monday…all shopping days following Thanksgiving, designed to get our holiday gift-giving dollars and push retailers big and small into the financial black for the year. And then there is Giving Tuesday (November 30, 2021), a global generosity movement that encourages people to do good – mostly [...]
As pools open and summer camps begin, your neighbors are beginning to think about how they can get out of the house this summer and engage with the community in fun and enriching ways. As a park district, you are also thinking about how you can reach your community and position yourself as a go-to [...]
The COVID-19 pandemic has highlighted the increased need for health equity advocacy, awareness and public education. When it comes to advancing public health, effective healthcare communication can improve the quality of services offered to culturally diverse communities. With the Biden-Harris administration’s recent announcement that billions of federal dollars will help communities hit hardest by the [...]
Telling a story involves more than just words. The way your audience feels when they walk away from your content doesn’t happen organically, but as a result of strategic thinking about colors, timing, images, aesthetic, flow and numerous other details. From storyboard to end product, PCI’s digital and design team thinks through every aspect of [...]
Keep up with the ever-changing world of communications and public relations with PCI. Join us as our team of PR professionals bring you along on our journey, sharing personal stories and industry insider knowledge on everything from choosing an agency to crisis communications and everything in-between. Tune in to Episode 3: The Do’s and Don’ts [...]
A well-crafted digital advertising campaign can help you attract, engage, and convert your target audience and reach your campaign goals. Here are two tips on how to maximize your digital advertising investment. Know your target audience The more you understand about your audience, the more powerful your digital marketing efforts will be. The key to [...]
Patient storytelling is a powerful tool for healthcare associations to connect with members and consumers. Senior Account Supervisor Rachel Bowen shares how PCI and client National Society of Genetic Counselors positioned the association as a leading voice in the personalized healthcare conversation with storytelling in O'Dwyers PR News. Rachel Bowen Senior Account Supervisor, PCI Ira [...]
