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Peter Spinner Joins Public Communications Inc. As Agency’s New Digital Advertising Manager

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CHICAGO — JAN. 22, 2018—Peter Spinner, an accomplished marketing communications professional, has joined Public Communications Inc. as the agency’s new Digital Advertising Manager. He will be responsible for managing short- and long-term digital advertising campaigns across client programs including display/retargeting, video, mobile, SEO, email marketing and Facebook advertising. In addition, Peter will work with PCI account teams on implementation of paid promotion campaigns, as well as digital marketing analytics and business development initiatives.

“I am thrilled to return to my PR agency roots, not only to focus on digital marketing initiatives, but to also work alongside the dedicated and talented team already in place at PCI,” Spinner said.

“The reality of today’s digital landscape is that you have to pay to play. It’s become harder for brands and companies to reach audiences solely through free or organic marketing tactics,” said Johnathon Briggs, Senior Vice President, Digital at PCI. “Digital advertising has become an increasingly important tool to help clients meet their goals.”

Peter brings 20 years of journalism, marketing and public relations experience to PCI. Most recently he served as a project manager in the Marketing Analytics business unit at Allstate Insurance Company.

Prior to Allstate, Peter functioned as Director of Integrated Marketing for the International Foodservice Manufacturers Association. At IFMA, he managed the strategic development of all branding and marketing communications initiatives. Key responsibilities included creating content for website, display advertising, social media, thought-leader positioning and member events. He also managed agency partners to drive technical website tagging and user experience improvements, SEO keyword optimization and fulfillment of KPIs validated through Google Analytics and gross sales data.

Peter has worked in account management and new business development positions at agencies like Edelman Worldwide, TMP Worldwide and GCI Corp. A sampling of clients he represented includes: GE Healthcare Financial Services, Convergys Corp., Ford Motor Company and The Netherlands Foreign Investment Agency. He left agency life in 2003 to become an equity partner with Hannah Banana Bread Company where he created the company’s brand communications strategies, launched its e-Commerce store and built out a B2C and B2B targeting approach using Google Analytics. He has also worked as a staff reporter at the City News Bureau of Chicago and Sun-Times Media Group.

Peter obtained his BA from Loyola University Chicago and an MBA from Lake Forest Graduate School of Management.

How a Business and Employees Both Gain in Giving

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The pride was palpable as our employees packed carefully wrapped gifts and loaded them for delivery. Bags bulging with presents fulfilled the wishes of third graders who wrote letters to Santa, each with a single holiday request. The PCI Cares team made every child’s wish come true; however, it wasn’t only the delighted children who gained from this giving project.

Being Santa this week for a class in a high-need Chicago neighborhood is just one example of how PCI employees invest their time, treasure and talent to help others. In return, they are lifted in spirit and say they also enhance their professional skills. The company benefits, too, as we follow our staff-created mission: Use the power of communications to achieve results that matter most to our clients and make a positive difference.

Philanthropic giving shapes a company’s culture and values. It builds teams and empathy. It develops skills that make the PCI staff members more diverse in their thinking and skilled as communication experts and strategists.

We asked our 45 employees – ranging in age from 21-71 years – their personal opinions about volunteerism and the PCI Cares program, an employee-guided philanthropy initiative. PCI Cares plans staff volunteer days in food banks, beach cleanups and other helping-hands opportunities for team engagement all year long.

Through an anonymous, internal survey, team members offered overwhelming support for the agency’s commitment to philanthropy and to giving employees the chance to support causes important to them.

Nearly 90 percent report actively volunteering in 2017, and 75 percent used PCI’s employee charitable matching-fund program to expand their giving impact. During the year, 27 different charities received support from the PCI Cares fund.

In survey responses, employees expressed appreciation for a culture that fosters teamwork and a commitment to helping change the world through our work with clients – multinationals to small nonprofits – in sectors including healthcare, wellness, education, wildlife conservation, civic and social causes, sustainability and community engagement. We also have many job candidates seeking opportunities with PCI because they desire to work for an agency that makes a positive difference.        

Professional and personal benefits are derived from giving. Most PCI employees (83 percent) said they are better communicators and counselors and more engaged community members because they volunteer their time and talent. In fact, 34 percent of the staff have served on nonprofit boards providing expertise and leadership.

Individually team members offered why they believe volunteering and giving makes them better PR counselors, employees and more well-rounded citizens:

  • “Volunteering helps me express my passions, which I bring to my client accounts.”
  • “Getting first-hand insight into the issues that can cause problems for board and staff leadership of nonprofits. That helps me be a better counselor to client organizations.”
  • “It helps me feel connected to my community”
  • “I better understand the Chicagoland community and working with diverse populations.”  

These are strong endorsements, and they demonstrate there is more to gain from giving than some companies may expect. The return on investment (ROI) profits our company, the return on our mission helps each of us lead a more fulfilling life.

 


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Jill Allread, APR, is Chief Executive Officer, Public Communications Inc., and principal of the agency for more than 20 years.