Convincing millennials to care isn’t as hard as you might think. Here are four quick tips to refine your approach.
From beepers to social media, PCI’s experts share how PR has changed over the years.
We explain the science of navigating media embargoes.
In an era of satire and “fake news,” PR pros lead the way with news literacy.
Integrating creativity into daily work routines is key for innovation.
We asked PCI’s kids about their mom’s job. The results were amusing.
When reviewing research we all need to do our due diligence to differentiate the good, the questionable and the outright hoax.
Got tabs open in your browser? You might want to close them – and get your cybersecurity plan in order.
It's time for high school seniors to decide where to go to college. This year, several PCI parents are the prime targets of crafty college marketing.
Many of our purpose-driven clients are engaged in valuable scientific research every day. This Earth Day, we stand with them and the 2017 March for Science.
Your brand's turn in the social media crosshairs could come at any moment. Follow these simple rules of crisis communication to avoid a United Airlines-style PR disaster.
Nothing captivates an audience like a compelling story. Get it right and the rest will follow, says Disney's Pixar.
On International Women's Day, our CEO Jill Allread shares her thoughts as the leader of a women-owned business.
Love it or hate it, Snapchat is a thing. But what kind of content should you be sharing? Check out a few of Colleen's favorite snappy brands.
In a week where the term “alternative facts” entered our lexicon, it’s refreshing to see professional communicators of all stripes standing up to resist any effort to distort the truth.
Multinational banks and major healthcare systems aren’t the only companies that need to be concerned about cybersecurity. It's time to dispel a few myths before you're faced with a data breach.