CHICAGO — JAN. 22, 2018—Peter Spinner, an accomplished marketing communications professional, has joined Public Communications Inc. as the agency’s new Digital Advertising Manager. He will be responsible for managing short- and long-term digital advertising campaigns across client programs including display/retargeting, video, mobile, SEO, email marketing and Facebook advertising. In addition, Peter will work with PCI account teams on implementation of paid promotion campaigns, as well as digital marketing analytics and business development initiatives.
“I am thrilled to return to my PR agency roots, not only to focus on digital marketing initiatives, but to also work alongside the dedicated and talented team already in place at PCI,” Spinner said.
“The reality of today’s digital landscape is that you have to pay to play. It’s become harder for brands and companies to reach audiences solely through free or organic marketing tactics,” said Johnathon Briggs, Senior Vice President, Digital at PCI. “Digital advertising has become an increasingly important tool to help clients meet their goals.”
Peter brings 20 years of journalism, marketing and public relations experience to PCI. Most recently he served as a project manager in the Marketing Analytics business unit at Allstate Insurance Company.
Prior to Allstate, Peter functioned as Director of Integrated Marketing for the International Foodservice Manufacturers Association. At IFMA, he managed the strategic development of all branding and marketing communications initiatives. Key responsibilities included creating content for website, display advertising, social media, thought-leader positioning and member events. He also managed agency partners to drive technical website tagging and user experience improvements, SEO keyword optimization and fulfillment of KPIs validated through Google Analytics and gross sales data.
Peter has worked in account management and new business development positions at agencies like Edelman Worldwide, TMP Worldwide and GCI Corp. A sampling of clients he represented includes: GE Healthcare Financial Services, Convergys Corp., Ford Motor Company and The Netherlands Foreign Investment Agency. He left agency life in 2003 to become an equity partner with Hannah Banana Bread Company where he created the company’s brand communications strategies, launched its e-Commerce store and built out a B2C and B2B targeting approach using Google Analytics. He has also worked as a staff reporter at the City News Bureau of Chicago and Sun-Times Media Group.
Peter obtained his BA from Loyola University Chicago and an MBA from Lake Forest Graduate School of Management.