At PCI, we love good stories. They’re at the heart of how we work with our clients to deliver their messages to the audiences they want to reach. Increasingly good stories are told through good pictures and PCI is expanding our visual story-telling capabilities to help bring our clients’ stories alive. Reporter, TV anchor and multimedia journalist Lauren DiSpirito is passionate about visual story-telling and she brings her passion, experience and skills to PCI as our new Account Supervisor of Video Strategy.
Lauren began her career making editorial coverage decisions in Philadelphia and she has worked for network news affiliates in Colorado, Florida and Georgia, reporting on stories on public policy, conservation and education, and guiding teams in producing engaging video content for traditional, digital and social media channels.
“Digital Strategies are constantly evolving, which makes videos and other digital media initiatives more prominent than ever.” Lauren said. “You have to choose and test out various visuals to know what works for your brand because it makes the connection with your target market that much more valuable.”
In addition to developing video strategy and producing videos for clients and PCI projects, Lauren will use her television journalism experience to work with our media group to develop effective media pitches and media training exercises to help client spokespersons prepare for media interviews.