What We Do


Cultural Institutions

and Destination


Today’s cultural institutions, entertainment venues and tourist destinations are in the most competitive market of all – the fight for time and attention.


Your audiences have less free time to spend, unlimited access to the world without leaving home and a dizzying variety of choices when planning an experience or outing.

They also expect exceptional experiences. How do you drive attendance, grow engagement and increase funding? 

From orchestrating the splashiest of openings to managing the most complicated issues, PCI always begins with the same basic question – why should I care? The answers guide us in crafting strategic and creative approaches that help cultural institutions and attractions maintain their relevance in a changing world. We’re proud to have helped successfully open a number of iconic institutions, attractions, exhibits and outdoor experiences.

We partner with our clients to develop an integrated approach that builds momentum and generates sustained buzz long after the ribbon is cut to engage target audiences. We also have years of experience helping clients navigate every institutional issue imaginable.


  • Blockbuster openings
    Promoting events and galas
    Driving attendance
    Strategic planning
    Crisis communications and issues management

Culture & Destinations Clients

Arena Football League

Adler Planetarium & Astronomy Museum

Chicago Architecture Foundation

Chicago Botanic Garden

Chicago History Museum

Harry Caray’s Restaurant

Hard Rock Café

Hubbard Street Dance Chicago

Iowa Transportation Museum

Key Lime Cove

Legoland Discovery Center

Museum of Science and Industry

Museums in the Park

Music of the Baroque

The Morton Arboretum

The Newberry

National Hellenic Museum

Peggy Notebaert Nature Museum

Polish Museum of America

Six Flags Hurricane Harbor

Swedish American Museum

View Chicago

More than three dozen zoos and aquariums

Get in touch to discuss an issue or create a line out the door on opening day.