Infectious disease (ID) is the second leading cause of death worldwide. ID specialists are trained to deal with bacterial, fungal and viral infections, and their expertise is critical to protecting public health.
Yet the specialty faces significant threats from changes in the healthcare system and a decline in interest from new doctors entering into the profession.
To reverse this trend, four of the nation’s leading ID-related organizations joined forces to host a comprehensive conference on infectious diseases.
IDWeek retained Public Communications Inc. for its second year to increase awareness of the meeting and the importance of the ID specialty.
And it worked.
The 2013 conference generated more than double the media coverage of the inaugural IDWeek through an award-winning campaign that reinforced the value of the new meeting and ID specialists in general.
8,850 Media Placements
400 Original Stories
50+ Reporters Tuned In
Making national headlines isn’t PR magic.
We work closely with our clients to understand their challenges, identify opportunities and think strategically with them to create a game plan.
Then we work hard to make it happen.
How did we do it?
We established the meeting as a “can’t miss” event for healthcare reporters – 34 attended the on-site newsroom hosted by our team and 27 participated remotely.
We combed through more than 1,500 abstracts to find the most newsworthy subjects and worked closely with doctors and media to help share the story while simultaneously reinforcing key messages about ID specialists.
To reverse this trend, four of the nation's leading ID-related organizations joined forces to host a comprehensive conference on infectious diseases.
A story about a new “poop pill” – with serious positive implications for public health – swept the nation, and a study on antibiotic overuse in strep throat and bronchitis raised awareness about the importance of their appropriate use.
Evaluate 1,500 abstracts for newsworthiness
Develop media relations strategy and materials
Coordinate on-site press conferences
Provide speaker training
Handle media pitching, correspondence and interview coordination
Host a full-service on-site newsroom
Work hard and well, winning over doctors, reporters and event staff
IDWeek 2013’s success established a new model for infectious disease meetings going forward.
We now manage this annual event and continue to help ID specialists protect public health through greater awareness.