Infectious disease (ID) is the second leading cause of death worldwide. ID specialists are trained to deal with bacterial, fungal and viral infections, and their expertise is critical to protecting public health.
Yet the specialty faces significant threats from changes in the healthcare system and a decline in interest from new doctors coming into the profession.
To reverse this trend, the nation’s leading ID-related organizations joined forces to host a comprehensive conference on infectious diseases.
IDWeek retained Public Communications Inc. for its second year to increase awareness of the meeting and the importance of the ID specialty.
And it worked.
The 2013 conference generated more than double the media coverage of the inaugural IDWeek through an award winning campaign that reinforced the value of the new meeting and ID specialists in general.