• Evaluate 1,500 abstracts for newsworthiness.

  • Develop media relations strategy and materials.

  • Coordinate on-site press conferences.

  • Provide speaker training.

  • Handle media pitching, correspondence and interview coordination.

  • Host a full-service on-site newsroom.

  • Provide large doses of our midwestern ethic of hard work and kindness to win over doctors, reporters and event staff.