288,000+ Unique Web Visitors
100,000+ Views on YouTube
25% Growth on MSI's Facebook Page
1,100 Media Stories with 460 Million Audience Impressions
The Museum of Science and Industry (MSI), Chicago was in the midst of a historic $205 million capital campaign to renovate a significant portion of its interior space with new, permanent exhibits and had rolled out a new brand identity.
To showcase the ambitious changes and introduce its new identity, MSI needed a high-impact program that was as innovative as the museum to inspire and excite its visitors.
The winner of an international competition would live inside MSI for 30 days, experience the museum from every vantage point, and share the experience with the world through traditional and social media.
It would be the adventure of a lifetime.
The call for applicants captured the imagination of people around the world, resulting in more than 1,500 entries from all seven continents.
(yes, even Antarctica).
Thousands cast their vote to help select the winner.
And the world followed along on her month-long adventure