Posts Tagged
‘Healthcare’

HomeHealthcare

November 3, 2020

pcipr

Healthcare

Storytelling

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Patient storytelling is a powerful tool for healthcare associations to connect with members and consumers. Senior Account Supervisor Rachel Bowen shares how PCI and client National Society of Genetic Counselors positioned the association as a leading voice in the personalized healthcare conversation with storytelling in O'Dwyers PR News. Rachel Bowen Senior Account Supervisor, PCI Ira [...]
Successful integrated communications strategies can help healthcare specialists connect with the public in an impactful way through traditional and digital media. Propelled into the spotlight by celebrities like Angelina Jolie, genetic testing has become increasingly accessible over the years. New at-home tests have flooded the market, and it is faster and easier than ever to [...]

November 14, 2018

Healthcare

Writing

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Advice for writing on behalf of doctors and scientists The orthopedic surgeon was baffled. Why use the word “shinbone” in the news release about a new knee implant he was pioneering rather than the medical name? “Who doesn’t know what a tibia is?” he asked. “Most people,” I told him. A tibia sounds like it could [...]
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